Design & direction

Design work

I’ve led web projects from the first client workshop through to build. The projects here had complex content, several audiences and lots of stakeholders.

For each one I’ve set out my role, the questions we started with, the decisions I influenced, the challenges and what I learned.

Means&Matters

Bank of the West (now BMO)2020–2022Visual design lead and creative direction

375% return on investment

2 Webby Awards

Three Ireland

Three Ireland2021–2022Senior UX & visual designer, creative direction

Every page of the site designed, bar checkout

Design system

Dáil100

Houses of the Oireachtas2018–2019Senior UX & visual designer, creative direction

100 years of records, designed for 6 audiences

100 Archive, 2019

More design work

Brand & websiteFreelance2018

Mawla

A brand identity and website for a Dublin app development studio, with a quote builder that qualifies new leads. Traffic rose by more than 500% in the year after launch.

Awwwards Honourable Mention (opens in a new tab)

WebsiteFreelance2020

The View

A website for a co-working space in Malahide, Co. Dublin, made to tell its story and take bookings. Development by Dan Malone at Mawla.

Awwwards Honourable Mention (opens in a new tab)

Editorial websiteEach&Other2020

International Perspectives

A redesign of Bank of the West’s microsite for people moving to the US, with articles and guides written for them. UX and content strategy by Brian Herron, development by Granite Digital.

Recent work

Since 2024. Some client names are private while the work is in progress. I can talk through any of these on a call.

Product UI2024
Holonym Foundation (now human.tech)
UI for a consumer crypto wallet, a refreshed design system and an ambassador programme landing page, designed and built in Figma and Framer. The product has changed since.
UX3 days
Medical industry website
User personas, a new sitemap and wireframes for the key page templates.
UX5 days
Wellbeing charity website
UX workshop design and support, user personas, a new sitemap and wireframes for the key page templates.
UI2026
Property company website
The client was repositioning from investors to tenants. I applied the approved visual direction to existing wireframes across desktop and mobile, then systemised the Figma file.
UI & motion2026
Non-profit website
Visual direction options based on new brand guidelines, with responsive HTML motion prototypes to show interactions.
Graphic & web2026
Mental health charity
Campaign assets for a corporate appeal and volunteer drive: printable PDF, trifold leaflet, pull-up banner, social and digital assets and website content layouts.

Personal project2021

Ireland Designs

A speculative brand and landing page for a local design community platform I helped run. Adobe invited me to design and prototype it live in Adobe XD, over 2 streams on the Behance and Adobe channels.

Invited designer, Adobe Live

“We love Aoife’s design and she’s wonderful to work with. She did a great job giving our freelance designers input and guidance. I heard back from more than one on how much they liked her and appreciated her input as well.”

Fintech client

Working with me

Get in touch

HowBy the day, by the project or on a fixed-term contract.
WhereRemote from Limerick, Ireland. I work with clients in Ireland, the UK, the EU and the US, with no visa or sponsorship needed.
HoursIrish time. I’m comfortable working into US Eastern hours and can overlap with other time zones when a project needs it.
WhoAgencies and studios, digital product teams, startups and direct clients.
ToolsFigma, with files set up so developers can build from Dev Mode. Claude for research summaries and HTML motion prototypes. Procreate for illustration.