Reimagining finance: Stories of Money and Sustainability
Means&Matters is an online publication from the content team at Bank of the West (now BMO). With some of the strongest environmental policies in the US banking sector, this project was initiated to create a destination for conscientious consumers and business leaders interested in the intersection of money and sustainability.
Influenced and inspired by print editorial design we designed and built this new platform with a distinct personality and a commitment to excellent reading experiences.
- Visual Design
- Creative Direction
- UX Strategy & Design
- Branding
- Graphic Design
CHALLENGES
With a team of passionate designers, engineers, and artists, we challenge conventional design norms and explore the uncharted territories of spatial experiences.
Results
The publication has been one of the most successful content marketing tools used by the bank. Attracting high traffic, an average active engagement time of 2 minutes and 30 seconds — 54% higher than the finance industry average and 30% returning visitors within 6 months of launch.
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